Importance of On-Page SEO

The Importance of On-Page SEO

SEO (Search Engine Optimization) is a crucial part of modern digital marketing age. The main reason why most digital marketers and website owners prefer SEO over any other type of digital marketing is that it’s free. Google doesn’t charge you a single penny when your website ranks at the top and starts getting massive traffic.

If you don’t have the marketing budget for paid ads, SEO can provide you with an effective, budget-friendly alternative. Through paid ads, you will start seeing result almost instantly, while with SEO, it might take a little time to start seeing results. To see results faster, selecting the right digital marketing agency, like QKA Digital Solutions, is the first step!

SEO can be broken down into two equally important groups: On-page and Off-page. This article will focus on the importance of on-page SEO:

  1. Creation of right titles

While optimizing any blog post or web page, the first crucial thing the SEO expert does is, he/she optimizes the title of that blog post or web page. While creating the title, the SEO expert has to keep in mind several things, like making sure the it possesses keywords, attracts the eye, is easy to read, is meaningful, etc.

  1. Writing meta descriptions

A meta description attribute or tag is something that describes what the post’s content is all about. By searching something on Google, the search engine generates a list of results. In each of the results, we see two- or three-line summary below each result, this is called the meta description. Another important task involved in on-page SEO is optimizing the meta description tag. The SEO expert is responsible for making sure the meta description contains keywords and looks relevant at a glance.

  1. URL optimization

Another important on-page SEO factor is URL optimization. Optimizing the site URL means making it easy to read for both, search engines as well as users. The URL must be relevant, accurate, and compelling.

  1. Content optimization

Another reason why on-page SEO is important is because it includes content optimization. Without doing proper content optimization, it would be difficult for your website to rank on the top of the search engine results page (SERP). The two main components involved in content optimization are: creating high-quality content and adding keywords inside the content.

  1. Use of heading tags

No matter how much you optimize your content, if you make the wrong use of different heading tags, the search engine will get confused about your content. So, if you want to rank better, it is essential to use H1, H2, and H3 tags correctly.

  1. Image and video optimization

If used correctly, effective videos and images have the power to significantly increase traffic to your website and optimize your SEO ranking more than any other content. Visual content will not only attract consumers to your page but has been proven to create more of an emotional connection between your site and its users.

Between on-page and off-page SEO, it is essential that you first ensure your website’s on-page SEO done correctly. After that, you can think about building an off-page SEO strategy.

If are looking for a way to take your business to the next level and are interested in dramatically increasing your online consumer engagement, QKA Digital Solutions has just the plan you.


Interactive Content Will Become Mainstream in 2020

Content marketing is, and always has been a great way to reach your target audience. It can be used to increase both traffic and engagement. The transformation power of interactive content focuses on improving consumer engagement at a rate twice that of passive content. For that reason, internet marketers are becoming more likely to utilize interactive content.

What Is Interactive Content?

Interactive content requires active engagement from the audience. When contrasted with passive content, marketers rely on their audience to take some sort of action when using interactive content. These actions may include simple clicks, swipes, or answering questions in a poll. While traditional content requires its audience to merely view or read, interactive content’s need for engagement provides its audience with a personal investment.

93% of marketers believe that interactive content is effective at educating the buyer while 91% of B2B buyers would prefer to consume interactive media. Long-term effects of interactive media could be an increased base of educated consumers as well as significantly higher efficiency in terms of audience engagement.

Why Use Interactive Content In 2020?

Here are several benefits of interactive content:

More Shares on Social Media: Active engagement results in more shares, likes and comments on social media. Over time, the more users interact with your content, the higher social media algorithms will place your content in terms of relevancy.

Better SEO Rankings: Search engines like Google, Yahoo and Bing use many ranking factors to estimate the engagement and reactions of consumers like bounce rate, comment frequency, and the time they remain on your site. More shares and links to your site will help increase traffic and therefore, your overall SEO performance.

Customer Feedback: In order to properly adjust their business model, businesses need to routinely obtain a good amount of customer feedback. Negative feedback will reveal problem-areas that data might not necessarily show, and positive feedback can broaden the scope of the data itself. Polls and surveys are great examples of interactive content that provides customer feedback.

More Conversions: Interaction can help your visitors to feel comfortable with your website and your overall brand. Once they complete a survey or share a link, it is easier to check your products or subscribe to your email list.

Personalization: Interactive content makes your visitors feel important. Quizzes, surveys, and polls show them that their opinion really matters for your business while providing them with a sense of investment. This process can be beneficial for both parties, the business and the customers because businesses can learn more about their audience, and the audience will get a better user experience.

Examples of Interactive Content:

Surveys: A series of open-ended questions that help businesses know what their audience really wants. 

Polls: Similar to survey, however smaller, simpler and quicker.

360° Videos: Allow visitors to view an entire office space, house, or any physical setting.

Calculators: There are calculators for budgeting, weight loss, business plans, and more.

E-Commerce Recommendations: Suggestions automatically presented to your audience as a result of data-centered consumer activity. 

QKA Digital Solutions and Interactive Content

Within the next few years, interactive content will undoubtably become the norm for digital marketers. QKA Digital Solutions can help you jumpstart the competition and become a pioneer in the world of interactive content marketing