DIY, Template, Or Custom! Which One Will Help You Stand Out From The Crowd?

People utilize various methods to add more to their marketing tactics. It is, no doubt, challenging to promote a business online, but if you put all the pieces of the puzzle in the correct order, then it gets a lot easier.

Let us focus on the minimum requirement for online marketing, which is to develop a website that exhibits all your services/products; in short; it will become the augmentation, your business needs. For regular people (who are not familiar with coding), building a website to merchandise their services can be maze-like. If you don’t know about your digital marketing needs, then not to worry, we will walk you through three main types of business websites that can exploit your newly established, old, or below par organization.

So, let’s dig in:

DIY Website Builders

The easiest way for non-tech savvy folks to develop a business website, as it doesn’t require any back-end (coding) knowledge, anyone can design and create a site to their liking in a matter of hours. Usually, the people who are low on marketing capital often switch to this type, because it can help you get the website design you need within a reasonable price. For example, a boutique agency will require a product gallery, images, and of course, a visual style that will go well with the nature of this e-commerce category website; you can get it all done at one place.

Good News:

  • Platforms like “Wix” are easy to use and doesn’t require too much knowledge.
  • No Back-end skills needed.
  • A standard, cost-effective website can be developed without any complications.

Bad News:

  • Limited options to tailor the website according to your needs.
  • The websites developed with a DIY platform usually come with branding, unless you choose to switch to the template business websites, and edit the files…this is ok if you have basic coding knowledge.
  • You will be spending more time developing a site rather than approaching new clients or paying proper attention to your team.
  • You will never become its rightful owner (sad face)
  • So, if you were planning to go for DIY websites to meet digital marketing needs, it might not be a good idea, but these tools can help develop a website for personal use, like blogging.


Template Business Website

These websites have several customizations available, depending on which platform you choose to go with. Content management sites like WordPress offer various customizable options. For starters, you will need to buy a template or go with its predefined version. The model you will purchase can be installed on this CMS, or any other you find comfortable working on.

Good News:

  • Customizations are not limited, and you can change anything by working in the back-end.
  • Low-cost, you don’t need to spend a lot as others do on creating a custom business website.

Bad News:

  • Many businesses are going to have similar templates, but it doesn’t matter too much. Try to go for a unique template, and if you have back-end knowledge, it will be a plus. You can change anything according to your necessities.
  • If you buy a template from a different platform, then you will need the knowledge to install it on a content management system or ask an expert to do it for you. In case you buy it from the CMS store, then the platform will install it for you.
  • These templates will need to be updated, and it will require you to work in the back-end to change the design.
  • If you don’t choose to shift the website to a different host, you will get a CMS tag before your domain name. You will need to pay for hosting, and install the template on that host, to become its rightful owner.


Custom Business Website

This is where you hire a professional, like QKA Digital, to do the heavy work for you. Your website is built by an expert designer and a person who has adequate back-end knowledge. It’s the choice of people in business who don’t have a limited budget. Additionally, you can add more to its layout by just logging in to its easily operable CMS, depending on your business’s increasing needs.

Good News:

  • The website will have the best design, and it will be one of a kind. It can be developed by a firm or an individual who is an expert website developer.
  • When created on a CMS like WordPress, you will be able to add/remove sections from the website. You can delete unwanted posts, or add recent news without asking anyone to do it for you.
  • These websites come with various benefits; you can use all sorts of on-page SEO tactics to challenge your competitors. Moreover, if you have a team managing your marketing campaign, then developing an SEO strategy will become more manageable.

Bad News:

  • These websites cost more than the DIY and templates.
  • It takes time to build a custom business website, depending on your needs.
  • You will need to select a design for your website, or hire a designer to create it.

If you are about to start an online business, you will need to go with one of the above options to promote it online. Additionally, it also depends on your budget; you can either create a website free of cost with limited resources or go for the custom option to manage all the site components, whenever you require.

Need An Expert To Develop A Website For You?

We are here, the experts of Central Florida, ready to develop and design a unique website. You will get a responsive design, and a customizable website that will work without a glitch on all devices. We develop websites in WordPress CMS, which is an exceptional content management system. Moreover, we will provide you with proper instructions on adding/removing posts, content, images, and blogs.

You will be the sole owner of the website, there will be no branding, and we will make sure to install an SSL certificate to make the visitors feel secure.

Importance of On-Page SEO

The Importance of On-Page SEO

SEO (Search Engine Optimization) is a crucial part of modern digital marketing age. The main reason why most digital marketers and website owners prefer SEO over any other type of digital marketing is that it’s free. Google doesn’t charge you a single penny when your website ranks at the top and starts getting massive traffic.

If you don’t have the marketing budget for paid ads, SEO can provide you with an effective, budget-friendly alternative. Through paid ads, you will start seeing result almost instantly, while with SEO, it might take a little time to start seeing results. To see results faster, selecting the right digital marketing agency, like QKA Digital Solutions, is the first step!

SEO can be broken down into two equally important groups: On-page and Off-page. This article will focus on the importance of on-page SEO:

  1. Creation of right titles

While optimizing any blog post or web page, the first crucial thing the SEO expert does is, he/she optimizes the title of that blog post or web page. While creating the title, the SEO expert has to keep in mind several things, like making sure the it possesses keywords, attracts the eye, is easy to read, is meaningful, etc.

  1. Writing meta descriptions

A meta description attribute or tag is something that describes what the post’s content is all about. By searching something on Google, the search engine generates a list of results. In each of the results, we see two- or three-line summary below each result, this is called the meta description. Another important task involved in on-page SEO is optimizing the meta description tag. The SEO expert is responsible for making sure the meta description contains keywords and looks relevant at a glance.

  1. URL optimization

Another important on-page SEO factor is URL optimization. Optimizing the site URL means making it easy to read for both, search engines as well as users. The URL must be relevant, accurate, and compelling.

  1. Content optimization

Another reason why on-page SEO is important is because it includes content optimization. Without doing proper content optimization, it would be difficult for your website to rank on the top of the search engine results page (SERP). The two main components involved in content optimization are: creating high-quality content and adding keywords inside the content.

  1. Use of heading tags

No matter how much you optimize your content, if you make the wrong use of different heading tags, the search engine will get confused about your content. So, if you want to rank better, it is essential to use H1, H2, and H3 tags correctly.

  1. Image and video optimization

If used correctly, effective videos and images have the power to significantly increase traffic to your website and optimize your SEO ranking more than any other content. Visual content will not only attract consumers to your page but has been proven to create more of an emotional connection between your site and its users.

Between on-page and off-page SEO, it is essential that you first ensure your website’s on-page SEO done correctly. After that, you can think about building an off-page SEO strategy.

If are looking for a way to take your business to the next level and are interested in dramatically increasing your online consumer engagement, QKA Digital Solutions has just the plan you.


Interactive Content Will Become Mainstream in 2020

Content marketing is, and always has been a great way to reach your target audience. It can be used to increase both traffic and engagement. The transformation power of interactive content focuses on improving consumer engagement at a rate twice that of passive content. For that reason, internet marketers are becoming more likely to utilize interactive content.

What Is Interactive Content?

Interactive content requires active engagement from the audience. When contrasted with passive content, marketers rely on their audience to take some sort of action when using interactive content. These actions may include simple clicks, swipes, or answering questions in a poll. While traditional content requires its audience to merely view or read, interactive content’s need for engagement provides its audience with a personal investment.

93% of marketers believe that interactive content is effective at educating the buyer while 91% of B2B buyers would prefer to consume interactive media. Long-term effects of interactive media could be an increased base of educated consumers as well as significantly higher efficiency in terms of audience engagement.

Why Use Interactive Content In 2020?

Here are several benefits of interactive content:

More Shares on Social Media: Active engagement results in more shares, likes and comments on social media. Over time, the more users interact with your content, the higher social media algorithms will place your content in terms of relevancy.

Better SEO Rankings: Search engines like Google, Yahoo and Bing use many ranking factors to estimate the engagement and reactions of consumers like bounce rate, comment frequency, and the time they remain on your site. More shares and links to your site will help increase traffic and therefore, your overall SEO performance.

Customer Feedback: In order to properly adjust their business model, businesses need to routinely obtain a good amount of customer feedback. Negative feedback will reveal problem-areas that data might not necessarily show, and positive feedback can broaden the scope of the data itself. Polls and surveys are great examples of interactive content that provides customer feedback.

More Conversions: Interaction can help your visitors to feel comfortable with your website and your overall brand. Once they complete a survey or share a link, it is easier to check your products or subscribe to your email list.

Personalization: Interactive content makes your visitors feel important. Quizzes, surveys, and polls show them that their opinion really matters for your business while providing them with a sense of investment. This process can be beneficial for both parties, the business and the customers because businesses can learn more about their audience, and the audience will get a better user experience.

Examples of Interactive Content:

Surveys: A series of open-ended questions that help businesses know what their audience really wants. 

Polls: Similar to survey, however smaller, simpler and quicker.

360° Videos: Allow visitors to view an entire office space, house, or any physical setting.

Calculators: There are calculators for budgeting, weight loss, business plans, and more.

E-Commerce Recommendations: Suggestions automatically presented to your audience as a result of data-centered consumer activity. 

QKA Digital Solutions and Interactive Content

Within the next few years, interactive content will undoubtably become the norm for digital marketers. QKA Digital Solutions can help you jumpstart the competition and become a pioneer in the world of interactive content marketing