QKA Digital Solutions will develop high converting email marketing campaigns.
Why use email marketing?
Emails have a large reach. There are approximately 5.59 billion active email accounts worldwide and over 293 billion emails are sent each day. How can you argue with those numbers?
Email delivers your message. If you post on Facebook to your 90k fans, only a small percentage of them will see your post in their News Feed. However, if you send an email campaign to all 90k subscribers, at least 90% of them will receive it in their inbox. You know that all your email subscribers have told you they want to hear from you when they initially signed up for your email list.
Email marketing drives conversions. You’re 6x more likely to get someone to click through your website via email than you are from social media platforms. Studies show that almost double the number of visitors make a purchase from email marketing compared to visitors from search engine results or social media. It’s important to keep your audience engaged.
Email marketing gives you transparency. Email is measurable. Monitoring platforms like Active Campaign, Mail Chimp, Constant Contact, allow you to have access to real-time metrics like opens, clicks, bounces, unsubscribe, and more.
Email marketing helps you build relationships and credibility. Let’s be honest…would you want to do business with someone you didn’t trust? That is highly doubtful. Emails are direct. You can make it personal. It will also give people a way to get in direct contact with you.
91% of consumers check their emails on a regular basis. You may be able to go a few days, weeks, or months without checking social media but, most people check their emails on a daily basis.
Email marketing converts better than social media. Social media is still super effective; however, emails are the only place where algorithms are not in control. Yes, humans are in control!!
Sending regular emails to your contact list is the best way to build and maintain your relationships.
